Although 2020 has presented communities worldwide with unmeasurable challenges; for the events industry and small business’ alike the hit has been significant.

With the world evolving since the pandemic, the shift between real life and virtual meetings and events has been one we’ve all become accustomed to.

Fashion Fiesta’s infamous Leeds fashion show was due to take place on November 26th at its annual home of the Crowne Plaza. Despite the show being virtual this year, the sparkle of the show was streamed online to fashion lovers in Leeds and beyond.

As tradition goes, the Fashion Fiesta stage would’ve been set for a nippy night in November. Guests flocking from all over the country to enjoy independent designers showcase their masterpiece collections. This year, the virtual Fiesta was rolled out over 5 days – with the FF team working hard to collaborate a star-studded cast of alumni including winning designers, makeup artists and models!

A handpicked selection of Alumni virtually joined FF Ahroob Jabbar, Marketing Manager and Libby Dunne, Content Co-Ordinator for a week long Instagram series of Alumni interviews - Discussing all things from their career to what it’s really like taking part in Fashion Fiesta.

The Q+A sessions were streamed on Instagram for fashion lovers and loyal FF fan base to enjoy over the week. However, the penultimate night came on the Thursday evening - The FF family were joined by an exclusive line up of Alumni and Leeds fashion pioneers for a one- off fashion sustainability round table discussion!

From the shift to print to digital fashion marketing and the rise in smart fabrics since the COVID-19 pandemic – the discussion brought creatives and industry experts to the forefront of real fashion topics that directly affect the future of fashion all over the world.

Leading the discussion was FF founder, Rachel Hatfield. Joined by a packed panel of experts including; Suzy Shepard (Future Fashion Factory,) Gill Coupland (Zero Waste Leeds,) Josie Warden and Nat Ortiz (Royal Society of Arts), Michelle Marks (Coral Mountain,) Rachel Peru (FF Model and Social Media Influencer) , Corinne Coolican – (Owner of Cooli and FF19 Winning designer,) and Mollie Phillips, Libby Dunne, Ahroob Jabbar, Gilda Smith-Leigh and Jenny Higgins (Team Fashion Fiesta.)

The week was met with great success from followers across social media platforms on both Facebook and Instagram. Audiences flocked to the comments section to urge fashion lovers to continue to conversation on how we can all make the future of fashion more sustainable.

Written by Libby Dunne for Fashion Fiesta 2020